The Taste Makers
Lucas Bols B.V. is the world’s oldest spirits distiller, and the longest continuously trading company in the Netherlands. Yet while it’s proud of its traditions, Bols isn’t rooted in the past. New flavours are forever being developed, with input from global bartenders, and the new multimedia hands-on House of Bols experience in Amsterdam means the latest generation of cocktail-lovers can get to grips with both ingredients and history. Find out what it takes to stay fresh and relevant to fickle consumers for over 400 years.
Text Jules Marshall